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Raise brand awareness and bring out consumers’ silly sides by encouraging sales of Maynards Bassetts to a more grown-up market.
This key visual was created entirely in 3D, apart from the sheep. Dolly, the original 3D sheep was replaced in an 11th-hour casting change with a stock image of a breed native to New Zealand.
The visual was rendered in several layers, so it could be easily adapted to different layouts for digital media and print formats, including over 65 million packs of sweeties on sale nationwide.