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To promote a new range of Ciders for PIMMS, we built a series of Key visuals and retail activation assets based upon them.
We created a series of summertime and autumnal scenes which would form a backdrop to hero the product. The bottles were branded up with new packaging artwork to promote the range and creative was rolled out over a series of point of sale touch-points in on-trade and off-trade, including pallet wraps, shelf display barkers and FSDUs.