SMIRNOFF - ICE POUCHES
These cool and refreshing key visuals were created to promote the range of Smirnoff Ice varieties in ‘Freeze and Squeeze’ pouches during the the heat of summer.
The ice pouches were created in 3D with adapted packaging designs, to give flat assets a realistic impression of reflection and volume in the scene.
The designs were adapted for various touch points in the shopper journey, including fridge decals and bespoke FSDU units.