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In conjunction with creating the designs for the national Sky Ride events - where city streets throughout the UK are closed down to actively encourage cycling, we toured a showcase for the Team Sky Pro Team.
This exhibit illustrated in this mockup, raised awareness of the sport and gave informative insights into the team, their routines, training and international rankings - which were contentiously updated on race days as the event toured the country.
Designs included the showcase panels, staff uniforms, bright reflective public participation bibs, recipe books, extensive directional signage, a winners podium and easy to understand maps with the cycling routes for each city.