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These 3D renders visualise an activation idea designed to appeal to people’s inner superhero and sell family holiday packages to Disneyland.
Although the concept was created for a winning pitch, the client loved the idea so much, it went straight through into full production without any further changes.
The design parodied a secret agent's briefcase, playing off the hidden identities adopted by the protagonists of 'The Incredibles' movie, who featured in a special promotional video.
Upon opening the case, a video promoted wristbands that could be loaded with credits to enter the Disneyland theme parks and permit access to exclusive activities and events.
A cardboard engineered case, with a copy of the aforementioned video, a wristband and copy of ‘The Incredibles’ movie on DVD were offered as a take-home gift with every purchase.