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For this festive campaign, a magical Xmas train was created, which would fly through the air and land on a track in-stores, delivering presents and promotions tied to the brand.
Initial ideas were created in 3D for client sell-in, allowing for experimentation with different textures, colours, lighting and finishes.
A looping animated video of the train was also created. This was developed in a way to make it easy to adapt in post production; so the content of each carriage and messaging could be updated on a store-per-store basis.